Privacy & Cookie Policy

Our Promise to You

MISI is committed to protecting your privacy. We will use the information we collect about you lawfully and only to make your shopping experience as smooth and enjoyable as possible.

MISI (“we”, “us”, or “our”) is the trading name of Z Marketing Ltd, incorporated in the UK, Company Number 04452382, and registered as a data controller with the relevant supervisory authority.

Information We Collect

When you shop with us, we collect information needed to:

  • Process your order, notify you of any issues, and provide customer service.

  • Occasionally send you special offers and promotions.

Types of data collected may include:

  • Full Name – to know how to address you.

  • Email Address – to send order confirmations, delivery updates, special offers, etc. (You can unsubscribe at any time; updates may take up to 12 days to propagate throughout our systems.)

  • Delivery Address – to ensure orders are delivered correctly.

  • Telephone Number – used only if necessary to assist with your order.

  • Payment Details – encrypted and handled under industry-leading security standards.

Additionally, we retain:

  • Registration Data – including usernames, unique identifiers, and contact details; corrected or updated on request.

  • Transaction Histories – such as dates, items purchased, and amounts.

If you've subscribed to SMS updates, your mobile number will be used solely for MISI-related communications. You may opt out at any time, and we will never sell or rent your mobile number to third parties for marketing purposes.

How We Use Your Information

We process your personal data to fulfil our contract obligations (e.g., to deliver products), which is a legitimate interest under data protection regulations.

We also use your contact details for direct marketing, but only if you’ve opted in. You can stop receiving email or postal marketing communications at any time—via links in emails or by contacting our support team, or by writing to our Data Protection Officer at:

MISI PO BOX 7774
Bournemouth
BH4 0FQ


Alternatively, update your marketing preferences via your MISI account. Note that postal removals may take up to 8 weeks to take effect.

We may deliver targeted digital advertising and marketing communications (using anonymous browsing data, pixel tags, etc.) that we believe may interest you. To learn more about how targeted advertising works, visit [your equivalent resource] or the Network Advertising Initiative’s page at [NAI educational page link]. You may opt out of targeted advertising via the following:

  • Facebook: [Facebook ad settings link]

  • Google: [Google ad settings link]

  • Bing: [Bing personalized ad settings link]

Sharing Information With Others

We may share your information in limited scenarios, such as to:

  • Credit reference agencies, fraud detection services, and delivery partners—only the data they need to do their job.

  • Third-party marketing cooperatives and data analysts, including (but not limited to) partners similar to Epsilon, Experian Club* cooperatives, Sub2-style postal marketing services, and Conexance-like transaction analysis co-ops.

These partners help us tailor communications and offers to your preferences based on aggregated purchase patterns. You can opt out of co-op marketing participation at any time by contacting us.

If our business is ever sold or transferred, your data will be part of the transferred assets.

We will never share your details with unaffiliated third parties for their own marketing unless you explicitly consented.

How Long We Keep Information

We retain your account information—including personal details, order history, and correspondence—for as long as you remain an active customer.

Your Rights

You have the following rights regarding your personal data:

  • Right of Access: You may request a copy of the data we hold on you within 30 days (Subject Access Request).

  • Right to Data Portability: We will provide your data in a commonly used, machine-readable format if you ask.

  • Right to Erasure (“Right to be Forgotten”): You may request deletion of your data. We’ll confirm your identity before proceeding. Please note that legal obligations (e.g., financial record-keeping) may require us to retain certain data for a limited period.

  • Right to Complain: If you're concerned about our data usage, please contact us directly, and you may also raise your concern with the relevant supervisory body.

Cookies & Tracking

We use cookies—small files placed on your device—to:

  • Facilitate order processing and improve site functionality.

  • Remember login status, form inputs, and newsletter subscriptions.

  • Enable core e-commerce functionality like carts and secure checkout.

  • Collect anonymized data via Google Analytics, CrazyEgg, Hotjar, or similar tools.

  • Support A/B testing, personalization, behavioural targeting, and advertising (e.g., DoubleClick, social plugins for Facebook/Twitter/Instagram/Pinterest, affiliate tracking cookies).

Disabling Cookies:
You may disable cookies via your browser settings, but this may affect site functionality and your shopping experience.

For help, please contact: [Your Contact Email or Support Info].

Security

We use industry-standard encryption (e.g., TLS/SSL) to protect data transmission between your browser and our servers.

Contact Information

For any privacy-related questions, requests, or concerns, please contact us at:

  • Email: [contactus@misi.com] (subject line: Right of Access / Right to be Forgotten)

  • Postal Address:

    Data Protection Officer, PO BOX 7774 Bournemouth BH4 0FQ